Chevron Left
Intro to International Marketing に戻る

延世大学校(Yonsei University) による Intro to International Marketing の受講者のレビューおよびフィードバック



About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....



May 12, 2020

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.


Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.


Intro to International Marketing: 76 - 100 / 146 レビュー

by Nhat Q L

Sep 26, 2017

It is a very useful course for me

by Nichakan Y

Apr 17, 2020

Thank you for give me knowledges

by Bea V

Nov 25, 2018

Great course! Really enjoyed it.


Jun 18, 2020

Good Course easy to understand.

by E01200955-HARIDHARAN.S B

Sep 10, 2020

Nice to see help to use full

by vijaya m

Sep 08, 2020

Great experience of learning

by Md. R R

Jul 06, 2020

That course was really great

by Aymerick A

Apr 10, 2017

Really good view of markting

by Benjarat P

Apr 15, 2020

This course is so amazing.

by Vignesh.D

Nov 11, 2019

The contents are amazing

by sushil k

Jun 18, 2020

every thing was good

by Mahdi T C

May 04, 2018

i love this course

by Aristotle E G

May 18, 2016

Highly recommended!

by Gangone R

Jun 17, 2020

very useful course

by Ms. M T K N

Apr 08, 2019

It is pretty great

by Yevhen S

Feb 07, 2019

Interesting course

by Adriana V E L

Jun 29, 2016


by Abdul S A

Dec 19, 2019

insightful course

by Alexander B

Aug 04, 2020

Excellent tutor.


Jun 07, 2020

excellent course

by Deepshikha M

May 02, 2020

Very nice course


Sep 27, 2020

It was amazing

by Peeranuch S

Apr 13, 2020

Great Lesson

by Sagarkumar P

Aug 07, 2017

very useful.

by E01200956-HARIHARAN.S B

Sep 10, 2020

Very useful