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Marketing in an Analog World に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Marketing in an Analog World の受講者のレビューおよびフィードバック



Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....



Jan 31, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.


Nov 08, 2019

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!


Marketing in an Analog World: 76 - 100 / 132 レビュー

by Kenrick H

Nov 12, 2017

This course was awesome. Very fun with key insights.

by Edson d O V

Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!


Jul 04, 2018

The course was very practical in it's approach.

by Andrejs V

Nov 07, 2017

Great topic covered, the course is up to date.

by ayman m f e

Dec 18, 2018


by Vladyslav B

Oct 14, 2017

Interesting , useful, and entertaining course

by Hassan S

Apr 17, 2018

An exceptional course, very very practical.


Apr 06, 2020

excellent, very good quality in matter

by Julia A

May 18, 2020

Very interesting course! Recommended!

by Vallabhaneni S

May 29, 2020

Course is good know about marketing

by Lim K B J

Mar 29, 2020

Very good analog marketing course.

by Wendy J

Oct 23, 2019

Amazing Course! Great knowledge!

by Farhad S R

May 07, 2018

The best course of this package.

by keki k

Nov 11, 2017

Thanks for the wonderful insight

by Otis Y Y

Jun 23, 2020

Learning a lot of new knowledg

by Jennifer H

Nov 07, 2019

Excellent Course learned a lot

by Pranshu G

May 16, 2020

that was a great experience

by Amir M M L

Jan 30, 2020

Great Course & Information

by Vincent O K S

Aug 05, 2019

Good course. Learn a lot

by Sidharth M

Oct 25, 2018

Really nice experience !

by Carlos M

Nov 10, 2019

the professor is great!

by Javier V

Jun 11, 2018

Excellent, eye opening


Oct 22, 2019

Loving this class.

by Antony J L

Dec 15, 2018

Excellent course!!

by Dejan C

Nov 03, 2019

Excellent course!