In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
提供：
市場調査専門講座カリフォルニア大学デービス校（University of California, Davis）このコースについて
15,265 最近の表示
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における4の3コース
中級レベル
Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
約17時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
学習内容
Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them
Design an effective questionnaire by applying best practices for writing questions and response options
Launch your survey to the target audience using a quantitative survey platform and get back results
Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics
習得するスキル
- Sales And Operations Planning
- Market Research
- Sample Mean And Covariance
- basic statistics
- sampling statistics
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における4の3コース
中級レベル
Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
約17時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
提供：
カリフォルニア大学デービス校（University of California, Davis）
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
シラバス - 本コースの学習内容
3時間で修了
Getting Started and Preparing to Design a Quantitative Survey for Market Research
In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls.
3時間で修了
13件のビデオ （合計60分）, 4 学習用教材, 1 個のテスト
6時間で修了
Designing and Implementing a Quantitative Survey
In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey.
6時間で修了
12件のビデオ （合計67分）, 4 学習用教材, 3 個のテスト
4時間で修了
Analyzing a Survey
In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning.
4時間で修了
12件のビデオ （合計59分）, 3 学習用教材, 6 個のテスト
4時間で修了
Assess Approaches and Interpret Quantitative Study Results
In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning.
4時間で修了
10件のビデオ （合計38分）, 3 学習用教材, 4 個のテスト
レビュー
- 5 stars62.21%
- 4 stars24.42%
- 3 stars6.10%
- 2 stars2.67%
- 1 star4.58%
定量的研究 からの人気レビュー
HCにより2021年7月11日
A perfect blend of information and knowledge needed by newcomers to this field
JDにより2020年11月4日
This course helped me understand the relavant knowledge to undertake Quantitative Research.
Thanks a lot to the Instructors.
John Paco
RRにより2018年10月16日
A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.
PLにより2021年5月24日
This course is good for someone who is looking for the basic principle of quantitative research
市場調査専門講座について
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
よくある質問
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