In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
提供：
このコースについて
26,051 最近の表示
受講生の就業成果
50%
コースが具体的なキャリアアップにつながった
学習内容
Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them
Design an effective questionnaire by applying best practices for writing questions and response options
Launch your survey to the target audience using a quantitative survey platform and get back results
Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics
習得するスキル
Sales And Operations PlanningMarket ResearchSample Mean And Covariancebasic statisticssampling statistics
受講生の就業成果
50%
コースが具体的なキャリアアップにつながった
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における4の3コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
中級レベル
Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
約14時間で修了
推奨：4 weeks of study, 4-7 hours/week
英語
字幕：英語
シラバス - 本コースの学習内容
3時間で修了
Getting Started and Preparing to Design a Quantitative Survey for Market Research
In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls.
3時間で修了
13件のビデオ （合計60分）, 4 readings, 1 quiz
13件のビデオ
Introduction to Preparing to Design a Quantitative Survey for Market Research1 分
Identifying Business Objectives4 分
Assessing Suitability of Quantitative Research5 分
Building On Qualitative Findings to Inform a Quantitative Survey4 分
Introduction to Various Types of Quantitative Surveys1 分
Online Surveys4 分
Telephone Surveys4 分
In-Person Surveys4 分
Direct Mail Surveys3 分
Steps to Design and Implement a Survey - Part 17 分
Steps to Design and Implement a Survey - Part 24 分
Recognizing and Avoiding Common Pitfalls6 分
4件の学習用教材
A Note From UC Davis10 分
Back to Basics: Six Essential Skills for Telephone Interviewing15 分
Qualtrics: 10 Tips for Building Effective Surveys15 分
6 Common Survey Writing Mistakes in Market Research10 分
1の練習問題
Module 1 Quiz30 分
6時間で修了
Designing and Implementing a Quantitative Survey
In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey.
6時間で修了
12件のビデオ （合計67分）, 4 readings, 3 quizzes
12件のビデオ
Delineating the Market Segment6 分
Selecting the Survey Methods7 分
Maximizing Response Rates5 分
Maximizing Response Rates: Administering a Survey4 分
Maximizing Response Rates: Level of Trust4 分
Selecting Appropriate Sample Sources7 分
Determining Appropriate Sample Size5 分
Designing a Questionnaire5 分
Designing Appropriate Response Options5 分
Performing Quality Control8 分
Pre-Testing Your Survey4 分
4件の学習用教材
Quirk's: What Everyone Needs to Know About Sampling10 分
Sample Size Calculator5 分
7 Tips for Good Survey Questions5 分
Qualtrics Resources30 分
1の練習問題
Module 2 Quiz30 分
4時間で修了
Analyzing a Survey
In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning.
4時間で修了
12件のビデオ （合計59分）, 3 readings, 6 quizzes
12件のビデオ
Reviewing Your Data and Looking for Errors4 分
The Importance of Scales5 分
Descriptive Analysis: Nominal Data6 分
Descriptive Analysis: Ordinal and Interval Data5 分
Inferential Analysis: Confidence Interval6 分
Testing Hypotheses, Part 1: Overview3 分
Testing Hypotheses, Part 2: An Example Application6 分
Association Analysis: Comparing Groups of People4 分
Association Analysis: Chi-Square Test6 分
Association Analysis: Correlation Analysis2 分
Causal Analysis6 分
3件の学習用教材
Making Sense of Survey Data30 分
Sampling and Samples45 分
Datasets for Module 3 Lectures10 分
6の練習問題
Sampling Activity10 分
Scales Practice Activity10 分
Descriptive Analysis Activity20 分
Statistical Analysis Practice Activity20 分
Causal Analysis Practice Activity10 分
Module 3 Quiz30 分
5時間で修了
Assess Approaches and Interpret Quantitative Study Results
In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning.
5時間で修了
10件のビデオ （合計38分）, 3 readings, 4 quizzes
10件のビデオ
Regression and Errors6 分
Multiple Variables3 分
Using Multiple Variables3 分
Multiple Regressions: Understanding What Drives Pricing3 分
Binary Regression4 分
Segmentation and Cluster Analysis4 分
Factor Analysis4 分
Conjoint Analysis4 分
Course Summary1 分
3件の学習用教材
Using Multiple Variables Dataset10 分
Regression Analysis30 分
Quantitative Data Analysis Techniques for Data-Driven Marketing45 分
3の練習問題
Anscombe's Quartet15 分
Multiple Regressions Practice Activity10 分
Module 4 Quiz30 分
4.2
14件のレビューQuantitative Research からの人気レビュー
A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.
提供：
カリフォルニア大学デービス校（University of California, Davis）
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
市場調査専門講座について
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.
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