このコースについて

13,790 最近の表示
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における5の2コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
中級レベル
約13時間で修了
英語
字幕:英語
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における5の2コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
中級レベル
約13時間で修了
英語
字幕:英語

提供:

Fundação Instituto de Administração ロゴ

Fundação Instituto de Administração

シラバス - 本コースの学習内容

1

1

4時間で修了

Module 1 - Sales intelligence

4時間で修了
13件のビデオ (合計54分), 12 readings, 5 quizzes
13件のビデオ
Video 1 - Traditional Sales2 分
Video 2 - Strategic Sales4 分
Video 1 - Importance of informed decision making4 分
Video 1 - The Intelligence Problem Definition in Sales3 分
Video 2 - The Information Gathering Cycle4 分
Video 1 - The Intelligence Cycle3 分
Video 2 - KIT & KIQs4 分
Video 3 - Information Gathering8 分
Video 4 - Analysis5 分
Video 5 - Dissemination4 分
Sales Intelligence Tools and Techniques2 分
Vídeo 2 - Closing Module 1: Sales Intelligence3 分
12件の学習用教材
Competitive Intelligence10 分
Tradicional Sales10 分
Strategic Sales10 分
On the importance of informed decision making10 分
The Intelligence Problem Definition in Sales10 分
The Information Gathering Cycle10 分
The Intelligence Cycle10 分
KIT & KIQs10 分
Information Gathering10 分
Analysis10 分
Dissemination10 分
Sales Intelligence Tools and Techniques10 分
5の練習問題
Practice quiz: From traditional to strategic sales planning6 分
Practice quiz: Sales intelligence6 分
Practice quiz: Problem definition and information gathering6 分
Practice quiz: The intelligence cycle6 分
Graded quiz: Sales Strategy35 分
2

2

3時間で修了

Module 2 - Applying intelligence to understand your strategic context

3時間で修了
10件のビデオ (合計53分), 9 readings, 5 quizzes
10件のビデオ
Video 2 - The role of sales6 分
Video 1 - How the external environment shape the sales potential5 分
Video 2 - The complexity of the external environment4 分
Video 3 - Monitoring Approaches7 分
Video 1 - Implications of external changes in competitive strategy4 分
Video 2 - On the need to adjust strategy4 分
Video 1- Internal analysis and implications on sales7 分
Video 1 - Bridging the gap between strategy and sales by applying intelligence analysis2 分
Video 2 - Closing module 2: Applying intelligence to understand your strategic context4 分
9件の学習用教材
Relationship between Sales and Strategy10 分
The role of Sales10 分
How the external environment shapes the sales potential10 分
The Complexity of the External Environment10 分
Monitoring Approaches10 分
Implications of external changes in competitive strategy10 分
The need to introduce changes in the strategies10 分
Internal analysis and implications on sales10 分
Bridging the gap between strategy and sales by applying intelligence analysis10 分
5の練習問題
Practice quiz: Strategy to Sales through intelligence analysis6 分
Practice quiz: External environment6 分
Practice quiz: Implications of external environment in competitive analysis6 分
Practice quiz: Internal analysis and implications on sales4 分
Graded quiz: Applying intelligence to understand your strategic context30 分
3

3

4時間で修了

Module 3 - Intelligence analysis for sales: Analytical tools and techniques

4時間で修了
13件のビデオ (合計61分), 12 readings, 3 quizzes
13件のビデオ
Video 2 - 5 Forces Analysis4 分
Video 3 - STEEP Analysis3 分
Video 4 - 4 Corners Analysis - Oriented to Competitors5 分
Video 5 - 4 Corners Analysis – Oriented to Clients4 分
Video 6 - Value Chain Analysis6 分
Video 7 - VRIO Analysis5 分
Video 8 - Demand estimation5 分
Video 9 - Probability of Victory Analysis3 分
Video 10 - Win Loss Analysis4 分
Video 1 - Integrating outcomes: Synthetize intelligence analysis into sales planning3 分
Video 1 - War Game3 分
Video 2 - Closing Module 3: Applying intelligence to understand your strategic context3 分
12件の学習用教材
Importance of analytical tools10 分
5 Forces analysis10 分
Steep Analysis10 分
Corners Analysis - Oriented to competitors10 分
4 Corners Analysis – Oriented to Clients10 分
Value Chain Analysis10 分
VRIO Analysis10 分
Demand estimation10 分
Probability of Victory Analysis10 分
Win-Loss Analysis10 分
Integrating intelligence analysis outcomes to sales planning10 分
War Game10 分
3の練習問題
Practice quiz: Analytical Techniques6 分
Practice quiz: Integrating outcomes: Synthetize intelligence analysis into sales planning.6 分
Practice quiz: Intelligence analysis for sales: Analytical tools and techniques30 分
4

4

2時間で修了

Module 4 - Strategic sales Management in action – joining intelligence in your journey

2時間で修了
2件のビデオ (合計13分), 1 reading, 1 quiz
2件のビデオ
Video 2 - Assingment developing process7 分
1件の学習用教材
CASE HELVETIA BRAZIL - SALES DECISIONS10 分

レビュー

販売戦略 からの人気レビュー

すべてのレビューを見る

Strategic Sales Management専門講座について

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization....
Strategic Sales Management

よくある質問

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。