Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.
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学習内容
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
習得するスキル
Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
シラバス - 本コースの学習内容
週
13時間で修了
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started.
9件のビデオ （合計58分）, 5 readings, 1 quiz
9件のビデオ
The Dynamic Capabilities Perspective6 分
Introduction to the Competitive Life Cycle8 分
Competitive Life Cycle: Common Patterns9 分
Why Incumbent Firms Fail or Survive8 分
Competitive Life Cycle Analysis7 分
Module Lessons1 分
Strategist's Toolkit: Competitive Life Cycle Analysis3 分
Sony PlayStation 4 Case Debrief8 分
5件の学習用教材
Course Overview10 分
Course Requirements10 分
Get to Know Your Classmates10 分
Using the Discussion Forums10 分
Sony PlayStation 4: Aim and Fire20 分
1の練習問題
Dynamic Strategy40 分
週
22時間で修了
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom.
10件のビデオ （合計60分）, 1 reading, 1 quiz
10件のビデオ
Patterns of Internationalization7 分
Where to Compete4 分
Entering Foreign Markets: Exporting5 分
Entering Foreign Markets: Licensing and Alliances5 分
Entering Foreign Markets: Foreign Direct Investment4 分
Foreign Direct Investment: Entry Mode5 分
Module Lessons4 分
Strategist's Toolkit: Internationalization Analysis8 分
Orascom Telecom Holding Case Debrief6 分
1件の学習用教材
Orascom Telecom Holding: Wind and Weather20 分
1の練習問題
International Strategy40 分
週
32時間で修了
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.
10件のビデオ （合計51分）, 1 reading, 1 quiz
10件のビデオ
Financial Reasons to Diversify5 分
Operational Reasons to Diversify4 分
Strategic Reasons to Diversify6 分
Why Firms Exist: Theory of the Firm7 分
Limits on Firm Scope4 分
The Right Degree of Diversification2 分
Module Lessons1 分
Strategist's Toolkit: Diversification Matrices3 分
Walt Disney Co Case Debrief9 分
1件の学習用教材
Walt Disney Co: Mickey Mouse or Media Mammoth?6 分
1の練習問題
Diversification Strategy40 分
週
46時間で修了
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare.
9件のビデオ （合計58分）, 2 readings, 3 quizzes
9件のビデオ
Creating Value for Stakeholders5 分
Aligning Key Stakeholders5 分
Aligning Secondary Stakeholders6 分
Sources of Institutional Pressure9 分
Value Creation and Your Values3 分
Module Lessons3 分
Strategist's Toolkit: Stakeholder Analysis4 分
GE Healthcare India Case Debrief15 分
2件の学習用教材
GE Healthcare in India: An (Ultra)Sound Strategy?15 分
Assignment Overview20 分
2の練習問題
Stakeholder Strategy40 分
Practice Reviewing an Assignment30 分
4.7
92件のレビュー40%
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人気のレビュー
Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.
Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.
講師
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
バージニア大学（University of Virginia）について
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
ビジネス戦略の専門講座について
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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