Chevron Left
Drug Commercialization に戻る

カリフォルニア大学サンディエゴ校 による Drug Commercialization の受講者のレビューおよびフィードバック

4.7
213件の評価
37件のレビュー

コースについて

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

人気のレビュー

JR

Jan 08, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

JT

Jan 15, 2018

LOVE THIS COURSE!!! Exactly what I was looking for, a good overview of commercialization strategy in biotech.

フィルター:

Drug Commercialization : 26 - 37 / 37 レビュー

by Pao-Sheng C

Mar 02, 2017

Well-organized industrial know-hows and useful concepts of business model

by Matthew M

Sep 07, 2017

Good introduction for those not in industry but quite easy for those who are

by Ryo S

Jun 11, 2017

Some of guest lectures were really insightful. Great overview of various topics.

by Mohamed M M A

Jul 09, 2017

Thank you for the wonderful effort. I benefited greatly from this course

by Matthew F

Sep 12, 2017

Interesting course with some interesting and relevant case studies. This is a great 101 course with stronger focus in certain areas of commercialization.

by YOGESH S D

May 21, 2019

bird eye view from discovery till commercialization excellent presentation I wish this could be updated as per current developments

by Kierstin L

Aug 24, 2017

Etouillie was great and his experience commentary made the course more interesting. His biosimilar section is highly pertinent to the US current situation with lawsuits flying every which way. I do wish more regulatory process steps were included. The start up success last section was not helpful. More just seemed like a quick review article one could read about an approved drug and the story of someone bragging about how lucky they were.

by Vincent L

Feb 19, 2018

It was alright, couldve given more examples and cases

by Muhammed T k

Oct 24, 2017

some lectures are not understand

but generally

thank you

by Aline M B M

Jun 02, 2019

Audio ruim

by Carrie S

Aug 17, 2018

This course desperately needs to be updated

by Tatiane c r

Jun 16, 2018

This course is not well updated