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Drug Commercialization に戻る

カリフォルニア大学サンディエゴ校 による Drug Commercialization の受講者のレビューおよびフィードバック

4.7
257件の評価
50件のレビュー

コースについて

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

人気のレビュー

JR

Jan 08, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

AK

Nov 25, 2019

Very good and structured exposure to Drug Commercialization process, the nuances of geopolitical aspects and cultural aspects of decision making.

フィルター:

Drug Commercialization : 26 - 50 / 50 レビュー

by SER Y

Sep 19, 2019

Very informative

by Brett M

Sep 25, 2019

Excellent overview and introduct

by Soumya S

Oct 19, 2019

I liked the course very much.

by Faisal N K

Oct 06, 2019

Excellent course! Gives a comprehensive overview of Drug development and commercialisation process.

by Christian V B

Oct 07, 2019

Very informative and helpful course.

by Radwa A M A E

Oct 25, 2019

Great Learning opportunity and content, hope to see and find more courses on pharmaceutical development and regulatory requirements

by Tao Z

Nov 19, 2019

Impressive courses

by Arun K

Nov 25, 2019

Very good and structured exposure to Drug Commercialization process, the nuances of geopolitical aspects and cultural aspects of decision making.

by Sanjay K N

Feb 07, 2019

Very comprehensive 101 course, good for folks who are new to ways of working of pharma industry

by Vanja T F

Mar 14, 2018

Very interesting topic and discussion points and truly impressive choice of presenters.

Presentations are bit better than in two previous courses, but not much. Additionally, most of the data is totally outdated, which is really shame and unexpected for Coursera course done by well known university.

by Pao-Sheng C

Mar 02, 2017

Well-organized industrial know-hows and useful concepts of business model

by Matthew M

Sep 07, 2017

Good introduction for those not in industry but quite easy for those who are

by Ryo S

Jun 11, 2017

Some of guest lectures were really insightful. Great overview of various topics.

by Mohamed M M A

Jul 09, 2017

Thank you for the wonderful effort. I benefited greatly from this course

by Matthew F

Sep 12, 2017

Interesting course with some interesting and relevant case studies. This is a great 101 course with stronger focus in certain areas of commercialization.

by YOGESH S D

May 21, 2019

bird eye view from discovery till commercialization excellent presentation I wish this could be updated as per current developments

by Mehedee H

Aug 23, 2019

Very well equipped.But I think this course should upgrade over time & make it more Global than US-centered overview.

by Kierstin L

Aug 24, 2017

Etouillie was great and his experience commentary made the course more interesting. His biosimilar section is highly pertinent to the US current situation with lawsuits flying every which way. I do wish more regulatory process steps were included. The start up success last section was not helpful. More just seemed like a quick review article one could read about an approved drug and the story of someone bragging about how lucky they were.

by Vincent L

Feb 19, 2018

It was alright, couldve given more examples and cases

by Muhammed T k

Oct 24, 2017

some lectures are not understand

but generally

thank you

by Aline M B M

Jun 02, 2019

Audio ruim

by YOUSEF N K

Sep 29, 2019

i think part one in week 4 is too bad

by Danna F M

Sep 30, 2019

The course was very interesting and cover differents topics to give me an overview of drug commercialization in USA. In addition, the experiences shared from the each professor was excelent. However, I didn't know that the majority of topics were made in 2013. So this information was missing when I applied for this course.

by Carrie S

Aug 17, 2018

This course desperately needs to be updated

by Tatiane c r

Jun 16, 2018

This course is not well updated