このコースについて
7,291 最近の表示

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

Have gone through the others courses within the SEO Specialization.

約13時間で修了

推奨:2 hours/week...

英語

字幕:英語

学習内容

  • Check

    Create an SEO Pitch

  • Check

    Prepare and perform a competitive analysis

  • Check

    Analyze and create a keyword map

  • Check

    Create a final report of your findings and recommendations for SEO and present your recommendations to your client

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

Have gone through the others courses within the SEO Specialization.

約13時間で修了

推奨:2 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
11時間で修了

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential client to adopt a new SEO strategy. Finally, you will develop a set of kick-off questions that will help gather the information you need to begin to develop your SEO strategy.

...
2件のビデオ (合計9分), 5 readings, 1 quiz
2件のビデオ
Milestone 1 Assignment Overview5 分
5件の学習用教材
A Note from UC Davis10 分
Identifying a Potential Client - Resources (Part 1)10 分
Create an SEO Pitch - Resources (Part 2)30 分
Develop Kickoff Questions - Resources (Part 3)20 分
Kick-Off Questions Template1 分
2
17時間で修了

Milestone 2: Initial Research Phase

In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.

...
1件のビデオ (合計8分), 6 readings, 1 quiz
1件のビデオ
6件の学習用教材
Developing a Persona - Resources (Part 1)30 分
User/Buyer Persona Template1 分
Performing Keyword Research - Resources (Part 2)40 分
Keyword Research Example & Template1 分
Conducting a Competitive Analysis - Resources (Part 3)50 分
Keyword Competitive Analysis Template1 分
3
12時間で修了

Milestone 3: Conducting a Content Audit and Technical Review

In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.

...
1件のビデオ (合計8分), 9 readings, 1 quiz
9件の学習用教材
Competitive Content Analysis (Part 1)30 分
Competitive Analysis Template1 分
Internal Content Audit - Resources (Part 2)30 分
Internal Content Audit Template1 分
Keyword Mapping - Resources (Part 3)50 分
Keyword Mapping Template1 分
Technical SEO - Resources (Part 4)20 分
Error Tracking Template1 分
Technical Audit Template1 分
4
6時間で修了

Milestone 4: Presenting Your Findings

In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.

...
2件のビデオ (合計6分), 2 readings, 1 quiz
2件のビデオ
Project Summary1 分
2件の学習用教材
Presenting Your Findings - Resources30 分
SEO Audit Template1 分
4.8
19件のレビューChevron Right

57%

コース終了後に新しいキャリアをスタートした

44%

コースが具体的なキャリアアップにつながった

25%

昇給や昇進につながった

Website Optimization Client Report Project からの人気レビュー

by JHOct 30th 2016

If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.\n\nWhen you complete this course you will be ready to put your skills to work!

by ISNov 6th 2016

I am very glad for such amazing tool like this one. It´s very good within SEO standpoint in his practical experience and for our recall for variety of the tools in this spectrum.

講師

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

カリフォルニア大学デービス校(University of California, Davis)について

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Search Engine Optimization (SEO)の専門講座について

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

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