Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
このコースはSearch Engine Optimization (SEO) の専門講座に属します。
Search Engine Optimization Fundamentals
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31,218 登録済み
このコースについて
37,770 最近の表示
学習内容
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
習得するスキル
Social MediaKeyword ResearchMarketingMathematical Optimization
シラバス - 本コースの学習内容
週
17時間で修了
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.
11件のビデオ （合計66分）, 4 readings, 1 quiz
11件のビデオ
Introduction to On-page SEO48
Key Areas of SEO2 分
Meta Data and Meta Tags4 分
Title Tags 10110 分
Meta Descriptions Help Too!11 分
A Note About Meta Keywords3 分
URL Optimization6 分
How to Use Heading Tags8 分
Creating and Optimizing Unique Content8 分
Analyzing a Website Using a Web Crawler5 分
4件の学習用教材
A Note from UC Davis10 分
On-Page SEO: Anatomy of a Perfectly Optimized Page15 分
Blame the Meta Keywords Tag - Duane Forrester15 分
The Basics of Search Engine Friendly Design & Development15 分
1の練習問題
On-page SEO Review20 分
週
25時間で修了
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.
4件のビデオ （合計19分）, 2 readings, 1 quiz
4件のビデオ
Off-site SEO Elements6 分
Who is Linking to Your Content?6 分
Social Media: Help or Hinder?5 分
2件の学習用教材
Growing Popularity & Links15 分
Suggested Reading - How Social Media Helps SEO15 分
1の練習問題
Off-site SEO Review20 分
週
36時間で修了
Introduction to Technical SEO
Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.
7件のビデオ （合計39分）, 2 readings, 1 quiz
7件のビデオ
Laying the Structural Foundation With Technical SEO2 分
HTML Sitemap vs. XML Sitemap8 分
The robots.txt File Protocol6 分
Overcoming Pesky Error Codes6 分
Redirects 1018 分
404 Pages Best Practices5 分
2件の学習用教材
The Beginner's Guide to Technical SEO: 7 Resources You Should Use15 分
Art of SEO30 分
1の練習問題
Technical SEO Review20 分
週
411時間で修了
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.
8件のビデオ （合計38分）, 1 reading, 2 quizzes
8件のビデオ
Choosing the Right Keywords4 分
Stages of Search7 分
Heads, Tails, and Long Tail Keywords5 分
The Science of How Users Conduct Searches5 分
Getting to Know Your Audience6 分
Creating Your Ideal Buyers Persona6 分
Course Summary and Wrap-up1 分
1件の学習用教材
The Art of SEO30 分
1の練習問題
Keyword Theory & Research Review20 分
4.7
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人気のレビュー
ハイライト
Practical and applicable
(19)Great introduction
(3)This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.
this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.
講師
Rebekah May
SEO Manager & Lead SEO Instructor, Lead QualUC Davis Division of Continuing and Professional Education
カリフォルニア大学デービス校（University of California, Davis）について
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Search Engine Optimization (SEO)の専門講座について
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
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