Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
カリフォルニア大学デービス校（University of California, Davis）このコースについて
220,139 最近の表示
受講生の就業成果
52%
コース終了後に新しいキャリアをスタートした
45%
コースが具体的なキャリアアップにつながった
14%
昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約31時間で修了
英語
字幕：フランス語, ポルトガル語（ブラジル）, ロシア語, トルコ語, 英語, スペイン語, ネパール語
学習内容
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
習得するスキル
Social MediaKeyword ResearchMarketingMathematical Optimization
受講生の就業成果
52%
コース終了後に新しいキャリアをスタートした
45%
コースが具体的なキャリアアップにつながった
14%
昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約31時間で修了
英語
字幕：フランス語, ポルトガル語（ブラジル）, ロシア語, トルコ語, 英語, スペイン語, ネパール語
提供：
カリフォルニア大学デービス校（University of California, Davis）
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
シラバス - 本コースの学習内容
8時間で修了
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.
8時間で修了
11件のビデオ （合計66分）, 4 学習用教材, 1 個のテスト
11件のビデオ
Introduction to On-page SEO48
Key Areas of SEO2 分
Meta Data and Meta Tags4 分
Title Tags 10110 分
Meta Descriptions Help Too!11 分
A Note About Meta Keywords3 分
URL Optimization6 分
How to Use Heading Tags8 分
Creating and Optimizing Unique Content8 分
Analyzing a Website Using a Web Crawler5 分
4件の学習用教材
A Note from UC Davis10 分
On-Page SEO: Anatomy of a Perfectly Optimized Page15 分
Blame the Meta Keywords Tag - Duane Forrester15 分
The Basics of Search Engine Friendly Design & Development15 分
1の練習問題
On-page SEO Review30 分
5時間で修了
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.
5時間で修了
4件のビデオ （合計19分）, 2 学習用教材, 1 個のテスト
4件のビデオ
Off-site SEO Elements6 分
Who is Linking to Your Content?6 分
Social Media: Help or Hinder?5 分
2件の学習用教材
Growing Popularity & Links15 分
Suggested Reading - How Social Media Helps SEO15 分
1の練習問題
Off-site SEO Review30 分
6時間で修了
Introduction to Technical SEO
Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.
6時間で修了
7件のビデオ （合計39分）, 2 学習用教材, 1 個のテスト
7件のビデオ
Laying the Structural Foundation With Technical SEO2 分
HTML Sitemap vs. XML Sitemap8 分
The robots.txt File Protocol6 分
Overcoming Pesky Error Codes6 分
Redirects 1018 分
404 Pages Best Practices5 分
2件の学習用教材
The Beginner's Guide to Technical SEO: 7 Resources You Should Use15 分
Art of SEO30 分
1の練習問題
Technical SEO Review30 分
12時間で修了
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.
12時間で修了
8件のビデオ （合計38分）, 1 学習用教材, 2 個のテスト
8件のビデオ
Choosing the Right Keywords4 分
Stages of Search7 分
Heads, Tails, and Long Tail Keywords5 分
The Science of How Users Conduct Searches5 分
Getting to Know Your Audience6 分
Creating Your Ideal Buyers Persona6 分
Course Summary and Wrap-up1 分
1件の学習用教材
The Art of SEO30 分
1の練習問題
Keyword Theory & Research Review30 分
レビュー
SEARCH ENGINE OPTIMIZATION FUNDAMENTALS からの人気レビュー
AAにより2017年6月30日
This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.
MYにより2018年6月9日
this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.
GHにより2016年6月23日
Sometimes it's not important to be able to DO the subject, but just understand the language to ask the right questions. This was an informative and helpful insight into optimization fundamentals.
EOにより2016年8月7日
Very interesting course. It took me through the basics of SEO for a website. I used the concepts thought in this course in my current job and it has helped me gain credibility from my supervisor.
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