Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Search Engine Optimization Fundamentals
提供：
カリフォルニア大学デービス校（University of California, Davis）
このコースについて
92,782 最近の表示
受講生の就業成果
75%
コース終了後に新しいキャリアをスタートした
58%
コースが具体的なキャリアアップにつながった
学習内容
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
習得するスキル
Social MediaKeyword ResearchMarketingMathematical Optimization
受講生の就業成果
75%
コース終了後に新しいキャリアをスタートした
58%
コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約13時間で修了
推奨：4 weeks of study, 1-3 hours/week
英語
字幕：英語, ポルトガル語（ブラジル）
シラバス - 本コースの学習内容
7時間で修了
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.
7時間で修了
11件のビデオ （合計66分）, 4 readings, 1 quiz
11件のビデオ
Introduction to On-page SEO48
Key Areas of SEO2 分
Meta Data and Meta Tags4 分
Title Tags 10110 分
Meta Descriptions Help Too!11 分
A Note About Meta Keywords3 分
URL Optimization6 分
How to Use Heading Tags8 分
Creating and Optimizing Unique Content8 分
Analyzing a Website Using a Web Crawler5 分
4件の学習用教材
A Note from UC Davis10 分
On-Page SEO: Anatomy of a Perfectly Optimized Page15 分
Blame the Meta Keywords Tag - Duane Forrester15 分
The Basics of Search Engine Friendly Design & Development15 分
1の練習問題
On-page SEO Review20 分
5時間で修了
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.
5時間で修了
4件のビデオ （合計19分）, 2 readings, 1 quiz
4件のビデオ
Off-site SEO Elements6 分
Who is Linking to Your Content?6 分
Social Media: Help or Hinder?5 分
2件の学習用教材
Growing Popularity & Links15 分
Suggested Reading - How Social Media Helps SEO15 分
1の練習問題
Off-site SEO Review20 分
6時間で修了
Introduction to Technical SEO
Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.
6時間で修了
7件のビデオ （合計39分）, 2 readings, 1 quiz
7件のビデオ
Laying the Structural Foundation With Technical SEO2 分
HTML Sitemap vs. XML Sitemap8 分
The robots.txt File Protocol6 分
Overcoming Pesky Error Codes6 分
Redirects 1018 分
404 Pages Best Practices5 分
2件の学習用教材
The Beginner's Guide to Technical SEO: 7 Resources You Should Use15 分
Art of SEO30 分
1の練習問題
Technical SEO Review20 分
11時間で修了
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.
11時間で修了
8件のビデオ （合計38分）, 1 reading, 2 quizzes
8件のビデオ
Choosing the Right Keywords4 分
Stages of Search7 分
Heads, Tails, and Long Tail Keywords5 分
The Science of How Users Conduct Searches5 分
Getting to Know Your Audience6 分
Creating Your Ideal Buyers Persona6 分
Course Summary and Wrap-up1 分
1件の学習用教材
The Art of SEO30 分
1の練習問題
Keyword Theory & Research Review20 分
レビュー
SEARCH ENGINE OPTIMIZATION FUNDAMENTALS からの人気レビュー
AAによりJun 30, 2017
This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.
MYによりJun 9, 2018
this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.
EOによりAug 7, 2016
Very interesting course. It took me through the basics of SEO for a website. I used the concepts thought in this course in my current job and it has helped me gain credibility from my supervisor.
GHによりJun 23, 2016
Sometimes it's not important to be able to DO the subject, but just understand the language to ask the right questions. This was an informative and helpful insight into optimization fundamentals.
INによりJan 23, 2017
Ms May provided so much information and so many resources regarding SEO. For each aspect of SEO I definitely walk away with a lot more knowledge that I can already apply right now!
HAによりMar 5, 2017
This course is really something, now i have a much clearer picture then i had before taking this course, i am feeling confident now. The way they designed the course, it is great.
YMによりMay 16, 2019
Great course that gives an overall very good picture of what SEO is all about. Very clear lectures and the lecturers are spectacular! highly recommend! cant wait to learn more...
EPによりSep 2, 2019
I really enjoy this course, is everything I need to know about on/off-page and technical SEO, and how to do keywords research and user personal is truly a solid rock knowledge.
PSによりSep 7, 2017
Another hit. Lessons are parceled out well so that it is easy to learn but then reinforced extremely well so that the participants leave with a firm grasp on the concepts.
MTによりApr 24, 2019
The Course was great, so easy to understand and straight to the point. The topics are a must for those who want to understand how Google Search Ranking works. 5 stars!
MJによりDec 15, 2017
I don't appreciate the peer grading system because i submitted my assignment early on and I am still waiting for them to finish there's and grade my assignment.
JDによりFeb 27, 2018
The course is ok and gives more details than the introductory course. However asks us to use tools which we have to pay in order to perform the tasks properly.
SRによりJun 10, 2018
This course is a great primer for getting involved with SEO. When you start practicing SEO, you will find yourself coming back to a lot these basic principles.
MGによりJul 13, 2019
One of the amazing tutor and great content for the SEO Fundamentals course. No doubt, why it was highly recommended to me by my colleagues. Great learning! :)
KBによりMay 12, 2019
Great information. Thank you Coursera for making these classes accessible to people all over the world. I look forward to completing the SEO Specialization.
EKによりMar 20, 2017
Really useful course! I already feel better at my job and I understand more about SEO! Looking forward for the rest of the courses for the specialization!
ADによりNov 25, 2018
In general, I'm satisfied from the presented content, although I would really appreciate more concrete examples (visual) and more involvement of mentors
VKによりMar 31, 2016
I found this very useful for the beginning with SEO. There are lots of the areas to deepen, but for general understanding it was really convenient.
AAによりFeb 24, 2017
Great introduction class to SEO, courses have a great structure and the instructor really makes learning SEO accessible to all. Highly recommended.
OOによりAug 16, 2019
I dislike the peer graded assignments. This paradigm destroys the whole "learn at your own pace" advantage that was the reason for using coursera.
カリフォルニア大学デービス校（University of California, Davis）について
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
よくある質問
いつ講座や課題にアクセスできるようになりますか？
修了証に登録すると、すべてのビデオ、テスト、およびプログラミング課題（該当する場合）にアクセスできます。ピアレビュー課題は、セッションが開始してからのみ、提出およびレビューできます。購入せずにコースを検討することを選択する場合、特定の課題にアクセスすることはできません。
この専門講座をサブスクライブすると何を行うことができるようになりますか？
コースに登録する際、専門講座のすべてのコースにアクセスできます。コースの完了時には修了証を取得できます。電子修了証が成果のページに追加され、そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。
返金ポリシーについて教えてください。
学資援助はありますか？
さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。
