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Content, Advertising & Social IMC に戻る

ノースウェスタン大学(Northwestern University) による Content, Advertising & Social IMC の受講者のレビューおよびフィードバック

4.7
1,022件の評価
154件のレビュー

コースについて

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

人気のレビュー

AH
2016年2月5日

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ
2019年9月29日

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

フィルター:

Content, Advertising & Social IMC: 101 - 125 / 152 レビュー

by Hareem Z

2021年3月18日

perfect course

by Martin V

2017年4月28日

Very Enjoyable

by Hamada S

2016年11月30日

Awesome course

by Te'-Lor W E

2016年5月9日

super helpful!

by Marat G

2020年2月26日

really great!

by Apichart T

2017年8月19日

Good Strategy

by Víctor R O L

2017年7月3日

Great course!

by Rukkiya B

2021年4月20日

Learned Alot

by Diane M

2018年9月18日

Very helpful

by yinsan

2017年9月10日

nice course

by Hamdy R M M G

2018年3月2日

great mooc

by Yauri

2016年1月19日

Excellent.

by SHUBHRODEEP P

2021年9月15日

BEST!!!!!

by Mahmoud R

2019年4月8日

very cool

by Sebastian S

2016年1月10日

Excelent

by Ravi r s

2020年5月2日

Great

by DAMILOLA E O

2018年7月9日

great

by DIKSHA K

2022年1月21日

good

by Huynh L M T ( H

2021年3月22日

Good

by BINING Z

2018年7月2日

good

by Gabriel G

2016年2月10日

good

by Nguyễn T N L K F

2021年10月31日

<3

by ERNAZAROV U K o

2020年10月6日

ok

by Marco

2016年1月29日

V

by Antariksh N

2019年6月17日

This course gave me great insights into the world of marketing as a discipline as a whole. It is very interactive with video tutorials and reading content and the great amount of real world marketing campaigns and examples used in the modern world. It truly gave me a deep insight into the the various types of marketing and when and how to use the respective types according to the type of your target market.