I really enjoyed this course because it was a good balance between the lectures and assignments. Doing the assignments not only helped me increase my confidence but also helped me expand my thinking.
Fantastic course. I really enjoyed the interviews with industry experts. They were extremely insightful. The exercises and assignments were super useful and the templates made it easy to get started.
by Polina G•
Great course! Looking forward to learn more.
by Nazish M•
A very informative and interactive course!
by Natasha K•
Good course. Lots of practice exercises.
Clear instruction and good framework.
by Olivia T•
The course has been very beneficial.
by Ruth K•
Interesting and informative course
by Prashant Y•
Excellent and well elaboated
by Anil S•
Really Great Course!!
by Morteza H•
very good experience
by Hiep N•
it's great design
by Debora C J S•
the best course
by Abhijeet G•
by Syed M M G•
I loved the content and direction. I would give it a 4.5 stars out of 5. The only think that it lacked was that I felt it was a little to brief forexample, PRDs (you could have added the different types and detail of PRD to show when to use which in what context), Competitive Analysis Doc (provide some proper case study that you had done prior to this instead of a brief summary which would have allowed everyone to understand in greater detail with more examples of each section), similarly all the other topics could have provided an actual example instead of a hypothetical example with a lot of brevity and simplicity. Showing actual real work detailed examples instead of smaller examples could improve the course immensely. Thank you for reading this. Also since I would have completed the entire courses and so I wont be able to view any changes that you make to this course afterwards, I was also hoping that any changes you make eg to temples and examples please could you open those for the Alumnis who have completed this course. Thank you in Advance! Have a nice day! Regards, Syed Gardezi
by D K•
=== Material ===
Good material, on a fairly introductory level, though. I hope there will be more in-depth information in the part 2 of this course. Part of this was already familiar to me (coming from a UX background).
Next to the frameworks and tools I would also like to hear how to do them well. For example, in the competitive analysis framework - what to look for when identifying the 'how to win'. That is, of course, a separate topic worth hours of material, but some tips would be nice. Or extra reading, perhaps?
=== Choice of case study ===
I feel I would have benefited from a real case from my clients, but the peer-reviewed part makes it impossible for me. I am not allowed to just share information on the client work that I do, so I had to come up with an imaginary product.
I got stuck on it for quite a bit, it became an existential struggle :) Coming up with an imaginary product to work on was pretty hard for me.
=== General ===
Overall, decent course. Looking forward to part 2! This is a great initiative, thank you a lot!
by Brenna S•
Nancy is great and is clearly knowledgeable and passionate about product management, which is exactly what you want in an instructor when learning a new topic for yourself. I learned a lot, but still left with a few questions unanswered. For example, at what point do each of the tasks reviewed come into play? It would be great to know, for example, if an incoming new PM is often expected to create a new competitive analysis, or is that usually grandfathered in? Are you creating a new competitive analysis with each new product, or feature? The customer personas seem loosely defined and not based on market data that has been gathered from vetted demographic information, yet some answers to the quizzes are suspiciously specific. It was never clear if you just make educated guesses on the demographics and stick to it, or if the information is actually coming from a reputable source. Perhaps these questions will be answered in the next installments of this specialization, but only time will tell!
by Christopher T•
The material covered in this course and the concepts one is exposed to is terrific: PRFAQs, TAM/SAM/SOM, interviews with CEOs and business leaders, and so on.
Straight talk: if you're interested in product management, this course is an excellent start and worth your time.
Two pieces of feedback for this course:
1) Production value: There are many, many jump cuts in the lectures and I'm not sure why given the otherwise excellent preparation that was done for the course.
2) Assignments are a bit of a mess since they seem to be peer graded. You may end up waiting numerous days for another peer to come along and grade your work, and you may be asked to grade another peer's work who simply gives you a Google Drive link with no permission to access it. Ultimately, the blame on this point may lie more with Coursea than the instructor.
by Nadine K•
Overall it was a very interesting course. The first 3 weeks go through the very basics inc personas, customer journeys, etc. the last week was packed with useful information that i didn't have before. I liked that the course challenged you with many practical exercises. In the beginning I thought "this is going to take for ever!" but once i got stuck into it I quickly enjoyed completing my own and reviewing my peers assignments. In the end the assignments and the expert interviews were the most useful parts of the course, the teaching videos were interesting and nice and short. Overall a great course. Only feedback would be to spread out the content a bit more. Week 4 felt jam packed compared to weeks 1-3... maybe this was intentional?
by Renzil D•
I loved the structured approach Nancy has taken to illustrate various tools and techniques that are required for this course. However I was not impressed at the level of the quizes and questions that were phrased out. This comparison is only and only with another specialisation that I undertook with other course offering of Alex Cowan where there is a structutred approach with great assignments and questions again the plus point about AWIT is that the content had great tools and techniques like TAM, SAM, SOM / Competitor analysis /OKRs which was missing from Alex's course. Hence I would recommend this course along with Alex Cowan's to compliment each other.
by Andrea U•
This was not only one of the best courses in PM, but also one of the best courses I took on Coursera. The content is very engaging; the hands-on experience you can get through practical assignments is very valuable. I'm new to the PM so I gained lot of valuable insight and hands-on skills. The only suggestion for improvement would be around peer-to-peer evaluation. In case you a student doesn't complete assignment in the correct way or something is missing and they receive 0 for evaluation, it would be good to also provide constructive feedback so they understand better what they need to do to improve. In many cases constructive feedback is what is missing.
by Rebecca G•
Thanks for a great course! I feel like this was a great overview of the many aspects of product management. In the beginning, I was a bit nervous as my current role is not defined as product management, but have come to learn that product management includes a lot of the foundational considerations that come with working towards a commercial strategy, so I'm not starting from zero.
It would be great to dive deeper into the technical requirements for product managers, including more focus on how to really analyse and understand user needs, identify roadblocks and opportunities to resolve user challenges, etc. I hope that's coming up in the next course!
by Ritu A•
My learning experience of 4 weeks for "The Business of Product Management-I" has been very interesting. It has helped me to connect with product management not only for the concepts but also understand the difference between project management vs product management in terms of vision and strategy. The biggest highlight of these 4 weeks was the assignment for "Market Segmentation of the product " using the theory of TAM,SAM, and SOM. I am looking forward to the next course in this specialization. Another highlight of the course was watching the videos by folks who have been game changers in their product management journey. Thank you!
by Annie-Vanessa V•
The different aspects of what a PM does were eye-opening to me. Also, already possesing an MS degree in marketing from a business school had prepared me for a couple of the exercises/assigmnments in this course; the rest of the assignments were very educational. Something I do not like and do not agree with is the peer grading process in general because the questions are either yes or no and I don't really think peers should be judging each other's work. I only expect to be graded by the expert in the industry, and that would be the instructor.
by Alexa L•
I've really enjoyed taking this course. It's been a great jumpstart into Product Management. However, I'd like more information on the concepts we're learning. There are a handful of concepts and vocabulary that is introduced, but not defined clearly. They're defined more in terms of examples than actual definitions to reference when completing the assignments. This would help me and I'm sure others understand these principles better. Otherwise, this course has given me more confidence going down this career path.
by Chaitanya P•
I feel more confident and excited about Product management. Confident when I got to know that I will learn everything from scrum to agile etc and also where I found out while making customer personas and other tasks that it is not that difficult.
I would really like to have some notes or slides after every week because taking notes on Coursera is actually a tedious process and leads to loss of motivation, also, writing notes yourself in also makes it slower and excitement and motivation brushes off.