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Brand and Product Management に戻る

IEビジネススクール(IE Business School) による Brand and Product Management の受講者のレビューおよびフィードバック



Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course


Brand and Product Management: 101 - 125 / 242 レビュー

by Godwin K

Feb 02, 2018

very good course for every communicator and marketing person

by Ruchi C V

Jul 15, 2016

Good one to begin with. Very well laid out and illustrated.

by Adekola F

Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

by Jai K T

Jan 18, 2017

Great course to learn about brands and product management.

by Catalina G C

Mar 06, 2016

Great course! I really enjoy all the videos and lectures.

by Diksha S

Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

by Gustavo G

Mar 08, 2016

I had learn in this course! More than my own university.

by raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

by vishal k

Jul 24, 2017

Great course with good examples explained properly

by Agnieszka

Feb 27, 2017

Excellent! I really enjoyed following this course.

by soumya K

Sep 13, 2018

excellent course to understand brand. very useful

by Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

by Stephen O

Jun 08, 2019

Great Course. Very informative and descriptive.

by Adam I

May 15, 2019


by Dee M

May 19, 2016

Great, great course - many very useful insights

by Reiner P

May 09, 2016

5 stars, this is a perfect course with Impact.


Apr 15, 2018

Good Explanation of each topic in the course..


Jan 01, 2018

.Excellent Course structure! Brilliant faculty

by Aliroz K

Mar 26, 2019

One of the best course for Business students.


Feb 21, 2019

Very nice course! and really nice instructor!

by Рацеева С С

Mar 11, 2019

Great course, great professor. Good luck fo

by Liya S

Aug 25, 2019

very good course with a very good teacher

by Vahid N

Aug 28, 2016

Great introduction to the subject matter.

by Łukasz

Aug 22, 2016

Really great course! I enjoyed it alot!

by Matteo R

Jul 25, 2017

Great course and super cool instructor