This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).

このコースについて
習得するスキル
- Digital Marketing
- Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
提供:

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign)
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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シラバス - 本コースの学習内容
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
レビュー
- 5 stars79.57%
- 4 stars16.81%
- 3 stars2.16%
- 2 stars0.50%
- 1 star0.93%
MARKETING IN A DIGITAL WORLD からの人気レビュー
Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.
Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)
It is one of the best learning course that I have enrolled so for. Sir explained everything in such a manner that I was able to connect with the market itself. That's the real beauty of this course.
Excelent course.
There is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.
Also everything is clearly explained.
デジタルマーケティング専門講座について
Master strategic marketing concepts and tools to address brand communication in a digital world.

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