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Marketing Management I に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Marketing Management I の受講者のレビューおよびフィードバック



In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.


Marketing Management I: 101 - 125 / 176 レビュー

by Machon B

Sep 18, 2018

Great course and very informational

by Yone L

May 08, 2019

Great course, staff, and platform.

by Muhammad U A

Aug 16, 2018

very comprehensive course outline


Jan 20, 2020

very nice and interesting course


Jan 29, 2019

Good knowledge skills improvable

by James S

Mar 05, 2018

Great class and great Professor1

by Dr. A N

May 08, 2020

Incredible Learning Experience!

by Jose S

May 08, 2020

Excellent course and professor!

by sultan a

Nov 23, 2019

its amazing and valuable course

by Dr. R S

Jun 05, 2020

Excellent and Very interesting

by Nicat İ S

Apr 28, 2020

This course is very excellent.

by Wylie B

Oct 06, 2019

Great course, great professor.

by Md S R

May 21, 2020

The instructor is the boss..

by Tamala M

Sep 17, 2018

Great and informative course!

by Guilherme C

Jan 27, 2018

good introduction for dummies

by Bharat S

Aug 08, 2019

Great course for a beginner

by Mark S

May 26, 2019

Really Enjoy Noel Hayden

by Arup k d

Apr 19, 2018

very appreciable course

by Timur S

May 03, 2020

Enjoyed it! Thank you!


Dec 25, 2019

thanks fo the coursera

by Whitney H

May 15, 2020

I enjoyed this course

by Fidan I

May 07, 2020

thanks for everthing

by Dwarika p T

Apr 15, 2020

amazing experience.

by Naing L A M

Jan 29, 2019

Very useful course.

by Sagarkumar P

Jul 22, 2017

Very Comprehensive.