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Viral Marketing and How to Craft Contagious Content に戻る

ペンシルベニア大学(University of Pennsylvania) による Viral Marketing and How to Craft Contagious Content の受講者のレビューおよびフィードバック



Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.


Viral Marketing and How to Craft Contagious Content: 401 - 425 / 1,556 レビュー

by Christina O


Genuinely incredibly engaging and thought-provoking. This is a fun and informative course that can't be missed! I wish all were this fun.

by manasi s


The Examples that the professor uses to explain all the various components in drafting content were really helpful in understanding them.

by Carlos G J C


This course give you a very starting point to create and understand how to create contagious ideas and use it for any marketing strategy.

by Anne-Héloïse P


I loved this course, especially the fact that the Professor gives so many examples which make the theory easy to understand and remember.

by Sergio A F


Very valuable information! Great course! Loved it! Since the content is outstanding, I bought the book to learn in more details about it.

by Ahmed s


Great Course With Great Content help me to understand Great and Valuable Strategies and methods For making My Content Contagious Content

by Santa Š


The course is like a summary that has many useful tips and tricks for anyone interested in generating buzz about the product or service.

by Iva A


Jonah was very engaging and the course content was excellent. Short and to the point I gained full understanding. I wish there was more!

by Pandapotan S


Very engaging course and it open realistic behaviour on what happen on consumer and helps me think deeper to create a marketing content

by Audria I


as a small business owner, this course helps me understand the most important aspect in creating marketing content. thanks for insight!

by Thomas H


Great insight into behaviour...this really solidified my understanding of contemporary marketing of products and ideas. 100% recommend.

by Gabija R


Great! I learned a lot, the teacher was very engaging, and there was so much good information that I will be able to put to use! 10/10!

by Alejandra A


Amazing course, I was engaged throughout the duration of each lecture and found the material not only useful but applicable. Thank you!

by Jose A R S


Toda la información muy interesante y además de todo concisa. Las clases y el profesor hacen de este curso algo muy fácil de aprender.

by Evonne


Excellent class with easy to follow concepts and useful materials. The instructor's examples add to the easy of information retention.

by Abdul A


Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Amazing Course.

by Joy B


Really interesting course. Professor has a simplistic way of breaking things down that helps with retention of content. I enjoyed it.

by Sanya Z


Thoroughly enjoyed this course. The professor explained every concept so well, with examples. Would definitely recommend this course!

by Debra


Excellent course with interesting content taught in an easy-to-grasp way. The videos were short and course was quick to move through.

by Olga B


Absolutely loved this course! Short, engaging, informative, straight to the point. I completed it in only 2 days. Thank you so much!

by Sol A O


Great course!!!, important info on how the brain works! and the message composing skills that we should use when compossing content.

by Heather R


This course was really helpful. It even highlighted some of the things I do, but didn't understand the science behind why it worked.

by Bharath N


Amazing Course. Got to learn many things and started applying in real time with my projects. Will definitely recommend it to others.

by Bisi O


I really enjoyed this course! It talk me a lot about marketing and social interactions and I highly recommend for others to take it.

by Margaret G


a course that is in line with current marketing strategies and helps one develop appropriate social media content for your audiences