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Design-Led Strategy: Design thinking for business strategy and entrepreneurship に戻る

シドニー大学(The University of Sydney) による Design-Led Strategy: Design thinking for business strategy and entrepreneurship の受講者のレビューおよびフィードバック



This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....




This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.



This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.\n\nMany thanks to the team at Univeristy of Sydney who delivered this course,


Design-Led Strategy: Design thinking for business strategy and entrepreneurship: 201 - 225 / 228 レビュー

by Mathew N


Good insight on design thinking and its application in Corporate environment.

by Kartikey G


A good primer and experience on business strategy and design thinking.

by Deepesh K S


Need to have more peer graded assignment to understand each lessons.

by Thomas O


I think the course was nicely put together. Well done to the team.

by Marisse P


This course is good! There will be always room for improvement.

by Bhavesh L


Fruitful course with excellent content & tutor.

by TAM H Y


A good introduction to Design Strategy.

by Alessandra C


very interesting and well explained

by Jorge I V P D


Congratulations! Great course!

by Ivan T


nice and concise course.

by Andy R


Clear video, concise!

by Anadi S


Great content

by Parag B D


Good course

by Hitesh C


Good One

by Piyush S


by Romeo Z


The instructors are great and present a lot of valuable information and insight. My crtique is that the instructors shared a lot of wordy definitions rather quickly. The instructors read from a teleprompter speedily to get a lot of information in the videos to keep them short, but it resulted in a longer time spent within the videos having to jump back and pause videos often to play catch up with my note taking. A lot of great information is missed when the instuctors speed through their lessens, regardless of the ability to start, stop, rewind videos.

by Filipe G


The course is a very good introduction about the exposed subjects. Even better if:

-Use more examples when explaining principles. The course ends up very superficial and theoretical even with the cases used they just talk about things but they haven't shown any real example. It would be much better they show real examples of each section (persona, MVP, prototype, canvas...)

-Lots of links from the reading materials are offline

-Most of the links are not very useful and from good sources. I'd expect more resources as the one used in the first week from HBS

by Warren S


The course covers an interesting topic, but its format could be improved by providing more visual content (not just videos of a professor lecturing), providing greater insights into design thinking, and reducing focus on the mandate managed by Sydney University students with SwissRe & UBank (this could have been the content of one video, as added-value for the course participants is not very high).

by Ana F M


Good insights but I felt short on more visuals than just talking and explanation. Design thinking is all about hands-on, so I was expecting more of this rather just concept ideas. Nevertheless, it has some insightfull information.

by Steeve P


Good overview of the design thinking process, but despite the title, it is still very focused on digitization products. I was hoping that there would be more comparing and contrasting with established strategy frameworks.

by Mildred F C


Some concepts were a bit generic, I would like to have more insight in business strategy, specially the economical part



Course videos are weak. They do not use support materials as graphics or images, just people talking,

by marit


T​he course is explaining the design thinking methodology without touching upon how to actually integrate it into corporate strategy othe rthan showing how delighted CEOs are about the novelty results when applying the process. The assignments are very shallow and do not translate much of what is being taught into applying it. Last but not least, and thats the worst part: the course demonstrates Design Thinking in the case of product strategy of Swiss Re and Ubank, goes from empathy mapping to problem statement to prototyping and testing - and the final assignment is about creating a Business Model Canvas - which is of course not wrong to do as such but in light of a course that is supposed to integrate design strategy with corporate strategy, a Business Model Canvas alone seems to be a very weak answer to all the areas a corporate strategy entails. I would definitely not recommend this course.

by Ant B


The course fails to connect fully design thinking/principles (which is what the case studies are about) with design strategy. It also relies too heavily on talking head videos as the sole medium by which to communicate ideas with limited additional reading/resources.

by Tishia Q


The material is a bit old and this format makes it really easy for people to slack off and cheat.