Apr 17, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
by Karla V•
Jun 26, 2016
As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.
by Gauri B S•
Oct 03, 2015
Amazing learning experience and great reading recommended. Moreover, you never get bored of Listening to the insights given by the esteemed faculty.
by KATSU K•
Apr 20, 2020
Help me to build up the basic understand for the ZMOT, CDJ and analytics tools and source data. up the the business size, the priority is different.
by Hafiza D K•
Sep 30, 2018
It was so useful and effective course. I learned lots of valuable information and gained knowledge about my major. So glad to be part of this course
Oct 06, 2017
Great course. It helped me better understand an area of marketing I am not really involved in my professional life! Looking forward the next course!
by Ching-Han H•
Jan 09, 2017
I really like how professor form this course. It's a little bit difficult for me but I've learnt a lot. Thank you very much for all the material.
Jan 02, 2018
I liked the fact that amount of reading materials is realistic if you want to be able to read all materials for the course and still be on time.
by Tony T•
May 08, 2017
Great content that presents high level practical tools to analyze big data to tell a story. Kevin is a great presenter with hands on experience.
by Sandeep S•
Feb 14, 2017
Lots of new learning. I found the course to be immensely helpful. Thanks Kevin, Coursera and everyone involved with making this course reach us.
by Jean S•
Apr 01, 2020
I understood how the analytics work for marketers and which sources are most confident, it was really good, also i met a lot of analytic tools!
by Saurabh S•
Oct 01, 2016
This was an excellently carved course with very good examples, which could be related to day to day application in digital world. Thanks a lot.
by Krystel M•
Mar 01, 2016
Very good course for people who wants to have an overview of all the options, possibilities and tools existing in the Marketing Analytics field
by Shayla K•
May 17, 2020
Great course. Informative and relevant assignments. I felt I was able to go through this and take notes while learning and being very engaged.
by Alexander F•
Aug 14, 2016
The professor shares some very valuable information and presents it in an insightful, easy to understand way. I highly recommend this course.
by TAMIL S R•
May 02, 2020
The case studies and assignments are lively and helps to understand the concept. The supplementary reading adds value to gain better knowlege
by Sohini R•
Sep 18, 2016
It was an amazing course which made the basic concepts marketing analytics crystal clear. Thanks a lot Kevin Hartman for making this so easy.
by Hollie D•
May 14, 2020
Really interesting course, found it really useful, it's definitely opened my eyes to the basics of analytics and what I need to look out for
by Suraj N•
Jan 20, 2020
Very good course. Understood the basics of marketing analytics, decision framework and how to use freely available tools to analyse data!!
by Priti M•
Nov 24, 2017
A detailed explanation of lessons and topics in the videos would have been great and would prove better understanding amongst students.
by Priya R•
Apr 04, 2018
Great course.. gave me a good insight to the consumer desicion journey and various how data can be used by different digital channels.
by Brian O•
Jan 08, 2016
Great course, Ari was very helpful and reaches out regularly. Also arranged meetups on his own travel time, on one of which I met him.
by Fadi D•
Nov 27, 2019
Great course. Highly recommended for all digital savvies out there who are looking to get a deeper dive into the world of Analytics.
by Michael L H•
Feb 05, 2017
Excellent instruction but the reading materials is quite old in some instances. I'm curious how accurate
Mr. Peterson's book is now.
by Kutay A•
Nov 21, 2016
The readings of the second week is just too much. As a person who doesn't have a professional background, it was impossible to read.
by Ben K•
Apr 21, 2020
excellent class, the instructor didnt use any script, he just spoke so eloquently. it was a wonderful experience taking this class!