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Digital Marketing Analytics in Practice に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Digital Marketing Analytics in Practice の受講者のレビューおよびフィードバック



Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at




Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.



thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


Digital Marketing Analytics in Practice: 76 - 100 / 690 レビュー

by Hesham S


A great course that dives deep into data analytics and data visualization

I have started applying the principles when creating website performance report and could create more insightful and easy to understand report for my company which can help them make decisions

by Nararya D


I get several new technical perspective on the approach to market analytics process. Prof. Hartman provides great insights about the life of a web analyst. Now, it seems I've got a homework to understand more about the R software and Tableau. Good Stuff! Thanks!

by Pablo B D


I think its been amazing learning about ZMOT and the funnel, the ways the markets form itself, the moment of truth is really so great explained, Kevin Harman did a great job, i love all the course, and i would totally recommend it and continue this way.

by Phillip S


Extremely well designed course in my opinion. Very clear and to the point information delivered well.

Great introduction to the subject. Assignments were not too daunting and enough resources were offered that directly related to the questions asked.

by Barnendra M C


This course has really stirred me up to take up not only Digital Marketing as a serious career (even though I do not have a background in marketing) but also to pick up more training/courses to learn data science and packages like R and Python.

by Kimberly K


I liked this course because it taught the student to really look at the data and present (visualize) only the needed data points! Keep it simple and make it easy for the user of the data to get the message quickly. Very useful information.

by Troy Q


Thorough look into the work of a data analyst and through the lens of a highly regarded industry expert. For someone new to the field, it was an experience-rich course and provided multiple ways to learn hands-on as well as through study.

by Shashwat G


Great course of Intermediate may bit tough for beginners and may be too easy for Experts. This course will provide the theoretical foundation for you however don't look for software training or analytical tool training here



Really liked the way the concepts were introduced in a consistent framework, everything was in front of me. Lecture notes as well as additional reading. I'm definitely in a better space as a result. Gerard Metzer - Durban, South Africa

by Adnan k


this course is quite helpful in learning the tools and best way to apply them in real-time situations. The course content needs to be updated I found a few expired links in course content. Overall I am happy with the learning outcome.

by Aditya V


Very good course from the Industry's best Kevin Hartman. He brings his rich experience in this crisp and concise module. He has touched upon various critical aspects of Digital Analytics which we generally miss in our daily lives.

by Marilyn T


Good lecturer, engaging course. I learnt about good and bad examples of data visualisation and how to better present data through visualisation. I found the Consumer Decision Journey (CDJ) insight particularly interesting to me.

by Navjyoti P


I’m grateful and thankful to the institute and the Instructor Mr. Kevin Hartman for the flawlessly organized course, the syllabus was great, very well structured, and thus easy to follow and understand. I enjoyed the course.

by Michelle A


Very useful information. Although you need statistics knowledge this course gives you a good broad perspective of the correct analytics practices you need to develop in order the have the right marketing insights.

by Juliet T


This course helped me to understand how I could use the data I have to further help the small business I work for. With little formal training in marketing, this helps me "connect the dots" in the work I do.

by Omar S


I enjoyed every minute of this course. Professor Hartman clearly has done an incredible effort in preparing the program. His style in conveying information is great too! Very good useful resources. Thank you

by Dhinesh A D


One of the best courses on this platform. Digital marketing analytics practiced today were well explained. Digital marketing tools, strategies and how analytics could be done are valuable learning outcomes.

by N.Srinivas


I recommend this course to anyone who has need to conduct a thorough analysis in Digital space. This course covers in great detail the framework to employ and the concepts are excellently covered each week.

by Vanya P


I really will use and applied the examples and suggested approach for executing Marketing analysis, in my daily activities. The course gives good structure and suitable ideas, easy to understand and apply.

by Viral D


Was aware of how to present data, however did not know it makes difference in visualizing and presenting. I have learned the power of visualizing data with artful use of numbers found in the digital space.

by Marcos M


Very good course. Specially the coverage of all 4 phases (Plan, Collect, Analyse and Report). The last topic about how to present and the brain ways of working is great. Thanks for so great content.

by Mauricio M Q


My biggest weakness has been marketing and being shy about looking for clients. This course has provided me with the necessary tools to overcome it and become proactive in digital marketing.

by Rosana C


Almost finished with the course, and I must say that it is really well presented. Everything about it is easy to understand and with a lot of examples. Many thanks for this course!

by Kymbat I


I really loved the whole Course and despite some complex parts, Professor Hartman so skillfully explained, that everything was clear and easy to absorb! Thanks, I really enjoyed!

by Laura W


Good foundation class for marketers. Does not delve into ways to actually analyse data, but talks about sources to find data and how to present results in a meaningful manner.